Illustration and Visual Narrative - Project 3

17th October 2023 - 31st October 2023 (Week 8 - Week 10)

Asma' Binti Mohd Jailani / 0354335 / Bachelor of Mass Communication (Honours) 

Illustration and Visual Narrative

Task 3 / Animated Minimalist Movie Poster



For our third assignment, we were instructed to complete a minimalist movie poster accompanied with animation that showcased secondary action. The poster had to illustrate the point in the movie right before a decisive moment. As I had recently watched Pride and Prejudice (2005) for another module assignment and was still very much obsessed with it, I decided to go with that movie for my poster. The moment that I decided to immortalise in my poster was the end of the movie, where Lizzie sees Mr Darcy walking up to her in the moors at dawn, after her disastrous visit from Lady Catherine the night before. 


DRAFTING PROCESS

I drafted up a quick sketch of what I had envisioned for the poster during class: 

Figure 1.1: Movie poster rough sketch

The following week, we had an individual progress check with Miss Anis. I described to her what I had in mind for the poster and my ongoing work in progress in Illustrator, and she gave me two pieces of advice: 

  1. Be careful of the colouring, since it's a dark piece (set during dawn) as you don't want to lose the beautiful colours of the moors. 
  2. Because most period dramas have the same setting (a lady and her gentleman caller on some romantic field at dawn), so how will I indicate to the audience that this poster is specifically about Pride & Prejudice and not any other period romance movie? The solution: add the movie's title to the poster. 

PRODUCTION PHASE

While constructing the poster, I relied on these two scenes from the movie as my main point of reference:

Figure 2.1: A shot of Lizzie on the moors outside her home

Figure 2.2: Mr Darcy walking towards Lizzie across the moors

As the aim of the poster was to be minimalist, I decided to trace out Lizzie and Mr Darcy as black silhouettes. The animated elements of my poster would be strands of Lizzie's hair and the fog on the moors shifting in the wind. Initially, I had also planned on animating Mr Darcy's cloak flowing as he moved, but due to time constraints and the workload from my other modules, I wasn't able to turn it into a reality :')

For starters, I traced out Lizzie and Darcy's silhouettes from the movie scene references I had chosen. I constructed the sky at dawn by utilising the gradient tool. As for the grasses on the moor, I constructed some wispy bushes and stalks by grouping together lines and smaller circles, as well as utilising a brush from Illustrator's floral brush selection. 

Figure 2.3: Grass and plants constructed in Illustrator for the moor

All together, the first draft looked like this: 

Figure 2.4: First draft of the movie poster

I liked it, but it still felt really flat. There was a lot more empty space that could be filled, and as Mr Hafiz pointed out in class, it lacked depth. 

For my next step, I decided to add in the movie's title at the top. 

Figure 2.5: Poster draft with movie title

I ended up tampering with the sizing and the placement of the title for longer than I'd like, because I couldn't figure out why it looked so off. How could I make the title stand out, when the setting was so dark?

Then it hit me. What if-  I just, make the text... white? 

Figure 2.6: Poster draft with white movie title

SO much better. 

Next, I added some shadows to the moors and the forestry behind Mr Darcy. 

Figure 2.7: Poster draft with added shadows

Finally, I added the fog by drawing out lavender clouds and tampering with the opacity. Below is the final result before animating Lizzie's hair and the fog:

Figure 2.8: Final movie poster design

Next, I proceeded to animate the fog clouds and Lizzie's hair in After Effects. For ease of animating in AE, I had already separated all of Lizzie's errant hair strands into different layers before importing it into AE. 

Figure 2.9: Layers for Lizzie's hair strands


FINAL PRODUCT

Below is the finalised movie poster, complete with animation. 

Figure 3.1: The finalised animated minimalist movie poster, as a GIF










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