Typography Task 4: Final Compilation & Reflection

3rd April 2023- 7th July 2023/ Week 1-Week 14

Asma' Binti Mohd Jailani / 0354335

Typography / Bachelor of Mass Communication (Honours) / Taylor's University Lakeside Campus

Task 4: Final Compilation & Reflection



INSTRUCTIONS

Task 1: Exercises


TASK 1: EXERCISES

1. Type Expression and Animation

Figure 1.1: Finalised Type Expressions - JPEG Week 3 (21/4/23)

Figure 1.2: Finalised Type Expressions - PDF Week 3 (21/4/23)
Figure 1.3:  Finalised Animated Type Expression, Week 5 (5/5/23)


2. Text Formatting

HEAD

Font/s: ITC New Baskerville Std 

Type Size/s:  50 pt & 18 pt

Leading:  23 pt

Paragraph spacing: 0 pt


BODY

Font/s: ITC New Baskerville Std 

Type Size/s: 9 pt

Leading: 11.5 pt

Paragraph spacing: 11.5 pt

Characters per-line: 53-64

Alignment: Left justified


Margins:  120 mm top, 12.7 mm left + right + bottom

Columns: 2

Gutter: 10 mm

Figure 1.4: Finalised Text Formatting Layout JPG, Week 6 (12/5/2023)

Figure 1.5: Finalised Text Formatting Layout PDF, Week 6 (12/5/2023)


Figure 1.6: Finalised Text Formatting with Grids JPG, Week 6 (12/5/2023)

Figure 1.7: Finalised Text Formatting with Grids PDF, Week 6 (12/5/2023)


TASK 2: TEXT FORMATTING & EXPRESSION

Head
Font: Univers LT Std / 53 Extended / 49 Light Ultra Condensed / 59 Ultra Condensed
Type Size: 84.996 pt / 283.321 pt / 53.831 pt

Body
Font: Gill Sans Std (Regular/Bold)
Type Size: 10.5 pt / 13 pt / 18 pt
Leading: 12.5 pt
Paragraph Spacing: 12.5 pt
Characters per line: 55
Alignment: left alignment

Margins: 10mm (Top + Bottom + Left + Right)
Columns: 2
Gutter: 7mm

Figure 2.1: Finalised Text Formatting and Expression Layout JPG, Week 8 (26/5/23)

Figure 2.2: Finalised Text Formatting and Expression Layout JPG, Week 8 (26/5/23)


Figure 2.3: Finalised Text Formatting and Expression Layout w/ Grids JPG, Week 8 (26/5/23)

Figure 2.4: Finalised Text Formatting and Expression Layout w/ Grids PDF, Week 8 (26/5/23)


TASK 3: TYPE DESIGN & COMMUNICATION


Figure 3.1: Final Type and Design Communication "Flick AJ" JPEG, Week 13 (30/6/23)
Figure 3.2: Final Type and Design Communication "Flick AJ" PDF, Week 13 (30/6/23)


Figure 3.3: FontLab New Metrics Window with chosen sentence


Figure 3.4: Final Type and Design Communication A4 Poster "Flick AJ" JPG, Week 13 (30/6/23)


Figure 3.5: Final Type and Design Communication A4 Poster "Flick AJ" PDF, Week 13 (30/6/23)


REFLECTION

Experience
Typography is honestly one of the more interesting modules I've had to take for this semester, and I'm glad I chose it as my free elective. Mr Vinod is clearly passionate about the subject, and I admire his approach on learning for the sake of gaining knowledge rather than just to attain grades. However, Typography was also one of the more gruelling modules that I've ever taken in terms of workload. I'm honestly baffled that this module's workload used to be twice as much in previous years, when I feel like I can barely catch up even with the amount of work I have to finish currently. However, the subject has definitely opened me up to the nuances of not only type, but also graphic design, and I've come to gain a greater appreciation for the work that designers do. 

Observation
From my observations, I can deduce that I am nowhere as good a graphic designer as I wish I could be. I had trouble with executing ideas that I had in my mind, due to a lack of both basic knowledge, theory, and practical skills. Unlike most other modules, I actually had to actively practice and implement the knowledge that was imparted onto me in Mr Vinod's lecture series (which explains why he was so adamant on us watching it thoroughly and taking notes). But now that I've actually gained a better understanding of the fundamentals, I hope to get better through more and more practical use of the knowledge that I've learnt, in future projects. 

Findings
From this course, I've learned a few things. One, is that in order to break the rules, one must know the rules in detail first. Without a proper grasp of the fundamentals, one will find it difficult to make art that is easily presentable and readable to the general public (this rings especially true for design that's intended for a mass audience). Secondly, is that many aspects of design are subjective. There have been instances in class where I found myself disagreeing with a point that Mr Vinod had made, or simply not liking design choices/examples that he himself likes. And that's fine. Whether you like it or hate it, there's always something for everyone, in a creative medium such as Typography. And I think that's what makes it so charming to begin with. My final finding, is that typographers and even designers across the board for that matter, are grossly unappreciated. So much of what we take in in our daily lives is comprised of careful design choices made by people who've put so much thought and care into the work that they put out, and I'm glad that Typography has given me a greater appreciation of this. 






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